Get Read and Cited

Citations are the ultimate peer recognition of your work, but there are many steps along the way to being cited.

• Your work must be read to be cited.
• To be read it must be discovered and have an attention-grabbing title and abstract.
• It must be well written to be discovered and capture the reader’s attention.

Preparing interesting titles and abstracts for indexing

The vast majority of readers find your paper through indexing services such as Web of Science® or Google®. Search engines use algorithms to find keywords throughout your manuscript to categorize your paper in these indexes. This blog post is a great place to start learning more about writing your title and abstract. You can also  view the section on search engine optimization in Wiley Author Services for details of this important process. Your title and abstract must also be interesting to the readers or they will not download and read the article. Grab their attention by telling them why your work is important in the abstract. Explain what is new by clearly explaining your work’s main statement (the problem addressed), outlining the most important evidence, and highlighting the unique value of your research.

Author promotion to increase downloads

Even with the best search engine optimization, the indexes will list your article as one of many with the same keywords. If you have done a great job, your article might be near the top of the list on some searches. But for others…

ACerS and Wiley work hard to promote articles we publish to increase their visibility to our members and to the greater ceramics and glass science and engineering community. But you are truly the best advocate for your own work. Here are some important steps taken from the Wiley Author Promotional Toolkit.

Register for your unique ORCID author identifier.

Don’t rely on the indexing services to give you the proper credit. Your name is reported with many variations, and others may share your name (and at least some of the variations). We require the ORCID for the submitting author and we recommend for all authors. Once you have established your ORCID, add details of your published works to your profile.

Tell everyone about your work and share links

Let your colleagues, collaborators, friends, and family know about the important work you have just published. Send e-mails, post onto social media, inform your institute’s press office, present at meetings, make podcasts, etc. Make sure to share your work appropriately for the type of license under which your work is published.

Gold Open Access with CC-BY licensing is immediately sharable in the article’s final form. For articles with copyrights transferred, Wiley offers several generous methods for sharing articles upon publication. You will receive read-only access link which can be shared on personal and institutional websites and some social channels. In addition, you can provide full access to ten colleagues. Click here for the complete details on article sharing. The last method is green Open Access, where you can place the fully reviewed, but unformatted article into your institutional repository after an embargo period of 12 months.